Morristown, NJ, May 6 2010. Axtria, Inc., an innovator in the application of analytics and technology to improve sales and marketing performance, announced today the closing of $2.5 million Series A financing. The financing was led by Sequoia Capital India. Private investors including Richard Braddock, Amarpreet Sawhney and Sandeep Tyagi also joined the round. Mr. Braddock is Chairman and CEO of FreshDirect. In prior roles he has served as President and COO of Citicorp, CEO of Medco Containment Services, Chairman and CEO of priceline.com and Chairman of MidOcean Partners. Amarpreet Sawhney is CEO of Octux Inc. His former roles include founder and CEO of Confluent Surgical and Chairman of marketRx. Sandeep Tyagi is Chairman and Managing Director of Estee Advisors. Prior to Estee Advisors Mr. Tyagi was the CEO of Inductis.

In conjunction with this financing, Richard Braddock and Amarpreet Sawhney will join Axtria’s board of directors. Axtria will use proceeds from the financing to develop business analytics software products and to expand its current US-based operations into India.

“Most businesses recognize the value of analytics in decision making. The challenge comes from the growing volume of data and the gaps between IT and real-world business needs. Business decision makers often don’t have the tools to get the right insights at the right time. They rely on analysts to run analysis and interpret results. This often leads to inefficiencies and lag in having the insights to drive operational decisions. Axtria is developing next generation business analytics software that will put the power of predictive analytics in the hands of business decision makers,” said Jaswinder Chadha, President & CEO of Axtria. “Our products are supported by experienced consultants who know the industries they serve.”

Navdeep Chadha, Chief Technology Officer of Axtria commented, “Our software products have been designed to work on multiple platforms. They can easily be integrated with existing enterprise software applications. Clients will appreciate the speed with which our products can be implemented. Our products are intuitive and easy to use, so that business decision makers can access the power of predictive analytics.”

“The potential of business analytics technology and services is enormous. Demand is expected to grow exponentially in the coming years,” said Richard Braddock. “The management team at Axtria has tremendous experience. They have the right vision of combining industry knowledge, business analytics and technology to provide solutions with real value.”

“Axtria is well positioned to be a leader in the enterprise analytics industry. We are excited to yet again back Jaswinder and Navdeep. We have confidence in their experience and abilities to make this a success," said Sandeep Singhal, Managing Director of Sequoia Capital India.